The Flowist Brand was founded with a vision that is well summarized by the quote above: that enjoyment and dedication to activities should be the primary reason for engaging in practically anything. Success, developing new skills, honing abilities, increasing confidence and perseverance automatically follow from this. The concept of flow is closely tied to this idea, as individuals in a state of flow are completely absorbed in the present moment. Such a state can be achieved in situations that are perceived as challenges, in which we set proximal goals and receive immediate feedback (Nakamura & Csikszentmihalyi, 2002).

This is precisely what The Flowist products enable, as they are based on concepts of motivation, planning, goal setting, and evaluation. The Flowist Brand shares a positive and lofty goal: to inspire a sense of vitality in our customers through a wide selection of color combinations and designs, and especially through the personalization of our planners, made possible by free stickers. Each person can choose how their daily plan will look within the planner, how much they will plan, reflect, and enjoy. With this, The Flowist Brand allows users to make each day unique and to get closer to experiencing flow.